The coffee journey to perfection
I could see myself living in an apartment with the same interior as a Nespresso store. Walls, tables and floor all go in the color of freshly-brewed dark brown, and everything you need for that glory moment of the day is gathered in one place. Isn’t an aura of coffee just so homely? Coffee and coffee, everywhere you look! By now you get it, I AM A COFFEE-ENTHUSIAST, and it’s growing stronger for every cup I drink, even though we don’t know yet whether that’s a positive sign or not.
We all remember that first cup of coffee though. How it tasted terrible. It was sloppy. It was too hot, too bitter. On the whole, too gross. But it offered the promise of alertness. Caffeine is the most widely consumed psychoactive substance in the world – and we’re all suckers for group pressure. So we learn to drink it. We learn to endure it. By unknown reasons, we just won’t give up. And all of a sudden it’s too late. It sneaks up on us and then the mission of the lurking little cup of coffee is accomplished. Hidden within that hot black silken elixir is a chemical that has taken over our brains, and entering a Nespresso boutique like this made it all so clear: WE DO LOVE COFFEE.
The store is characterized with everything we need, and everything we didn’t know we need, in the way of coffee. Cups, machines, capsules, spoons, bags, travel-mugs, back-walls and even postcards….(??) The store is stylistically pure and well thought-out. Maybe, a little like a museum in the way that you walk out of there with a pleased feeling and weird calmness. In contrast to a museum though you’re not bored as hell, nor tired, but instead feeling higher than Empire State Building on caffeine.
It’s not a beverage, it’s a moment. Bean me up!